ARTISTdirect CEO Ted Field and company Marc Geiger vice chairman today announced that Heidi Ellen Robinson has been named SVP of press and media relations.
In her new post, Robinson will design and implement media campaigns for all facets of the company, including ARTISTdirect Corporate, ARTISTdirect Records and its roster, ARTISTdirect Talent Agency, and all special projects that the company undertakes such as the SnoCore and Fan Nation touring events. Robinson will report directly to Field and Geiger.
“Having worked directly with Heidi for years on many projects,” said Geiger, “I know first hand how valuable she is as a media strategist. To me, when I look up the definition of great PR in the dictionary, Heidi’s picture is in the caption.”
“Heidi’s background shows her to be an innovative and creative publicist,” commented Field, “and we’re excited about the unique contribution she’ll make to the company.”
Robinson’s music business experience spans more than three decades. She has overseen media campaigns for System of a Down, Slayer, American Head Charge, and Deftones. Prior to that, she was head of media relations at Maverick Records (1998-2000). She spent seven years (1991-1998) as VP of Media Relations at American Recordings where she was responsible for press campaigns for Rick Rubin, The Black Crowes, Johnny Cash, The Jayhawks, Sir Mis-A-Lot, and the Red Hot Chili Peppers’ “BloodSugarSexMagik” project. She also designed and implemented the PR for the first five Lollapalooza festivals in addition to handling Jane’s Addiction’s 1997 “Relapse” project.