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Hasbro Introduces Destiny's Child Dolls

Hailing from Houston, TX, Destiny’s Child is one of the best-selling female groups of all time.

They have sold more than 21 million albums and singles worldwide. Now, Beyonce, Kelly and Michelle – a.k.a. Destiny’s Child – are about to top girls’ toy wish lists everywhere, with the introduction of Destiny’s Child dolls from Hasbro Inc.. Today, they gave an in-person sneak peak of their likenesses at Hasbro’s New York showroom.

Each Destiny’s Child doll will cost approximately $12.99, and will be available at retailers nationwide this fall.

The doll launch marks the next step in Hasbro’s association with Destiny’s Child. In February, the artists joined Hasbro’s Tiger Electronics division to introduce Destiny’s Child HitClips, a one-minute version of the trio’s smash hit “Survivor,” playable on a micro-sized HitClips player. Another Destiny’s Child hit, “Independent Women,” will be available on HitClips in time for the holidays.

Each doll introduced is remarkably detailed and makes a signature Destiny’s Child fashion statement. All are dressed in replicas of the outfits the artists performed in at the 2001 GRAMMY ® Awards show, and were designed by Beyonce’s mother and the group’s stylist, Tina Knowles. Each Destiny’s Child doll stands at nearly 12 inches tall, and gives girls a first-of-its-kind experience with pop’s ultimate icons.

A portion of the proceeds from Destiny’s Child doll sales at Target stores nationwide for the first week will go to Target House, a home-away-from-home for long-term patients of St. Jude Children’s Research Hospital in Memphis, TN who are undergoing treatment for cancer and other catastrophic diseases.

“We are very excited about our partnership with Hasbro and feel the dolls are a great representation of one of the hottest singing groups this year,” said Tina Sederberg, toy buyer for Target Stores. “We also are happy that a portion of the proceeds from the sales will go directly to St. Jude – one of our leading charitable outreach programs.”

“Growing up, most girls dream of having their own doll, so today, one of our dreams came true,” said Beyonce Knowles, speaking for the group. “We want to thank Hasbro for doing such an incredible job designing our dolls, and we hope girls really enjoy them.”

“Simply put, there’s just nothing hotter right now in the pop world than Destiny’s Child, and we’re both thrilled and honored to introduce their signature dolls,” said Brian Goldner, President of Hasbro’s U.S. toy group. “And we’re particularly pleased to continue our relationship, building upon our successful endeavor with Destiny’s Child HitClips.”

“Destiny’s Child’s popularity is off the charts – not just in music, but also as a hot holiday toy,” said John Barbour, CEO, Toysrus.com. “Based on what we’re hearing from collectors and fans, the Destiny’s Child dolls should be red hot for this Fall and into the holidays. The dolls are spectacular and as beautiful as the artists.”

“The success of the Destiny’s Child HitClips took our already best-selling HitClips brand to whole new level, we look forward to receiving other Destiny’s Child products,” said Tom Alfonsi, Senior Vice President, Merchandising for KB Toys.

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