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DeepDiscountCD Launched by Infinity Resources, Inc.

Infinity Resources, Inc. announces the launch of its newest e-commerce web site, DeepDiscountCD.com.

DeepDiscountCD.com is the latest addition to IRI’s network of entertainment sites selling VHS videos, DVDs and Compact Discs. With a lowest total price guarantee and free shipping, IRI hopes to duplicate the success that it had with DeepDiscountDVD.com launched in early 2001. DeepDiscountDVD.com rapidly gained popularity among the online community with its low price and free shipping guarantees and its reputation has since spread offline helping to make it one of the largest stand alone DVD stores online.

“DeepDiscountDVD.com is a success because customers understand the value propositions, low prices and free shipping,” said Dennis Abboud, President and CEO of Infinity Resources, Inc. “And the value propositions are the exactly the same at DeepDiscountCD.com.”

Featuring thousands of music titles across many genres, song samples and some specialty rooms, DeepDiscountCD.com offers customers an entertaining shopping experience along with the information they need to make an educated purchase. However, like DeepDiscountDVD.com, the site is designed to be fast and easy to navigate and foregoes extensive artist bios and reviews and focuses on selection and low prices.

“The Internet reduces the process of shopping for merchandise such as CDs or DVDs to one common denominator, price,” said Abboud. “And as the lowest cost operator in the industry we’re able to pass large savings on to our customers.”

One of the reasons that IRI has enjoyed overwhelming success with DeepDiscountDVD.com and plans to with DeepDiscountCD.com is the offer of free shipping without purchase minimums or other strings attached. Other online merchants such as Amazon.com and Buy.com reinstated free shipping offers recently but require customers to spend $99 or more to take advantage of the offer.

Online marketing plans for DeepDiscountCD.com include targeted banner and email campaigns, newsletter sponsorships and placement on major price comparison web sites. Offline IRI plans limited radio and print campaigns in major markets around the country.

“We have had monthly incremental sales growth with DeepDiscountDVD.com and have been profitable every quarter since we launched,” said Abboud. “DeepDiscountCD.com allows us to reach into an even larger online market while continuing to leverage our existing fulfillment and distribution resources”.

Plans for DeepDiscountCD.com began in December of 2001, shortly after Infinity purchased the Collectors’ Choice Music catalog and CCMusic.com web site from Playboy Enterprises, Inc.

Collectors’ Choice Music is the second largest specialty music catalog in the country and is a leading retailer of oldies, hard-to-find reissues and exclusives spanning all genres of 20th century popular music. Under its own label, Collectors’ Choice Music, licenses hard-to-find repertoire by under represented artists. Collectors’ Choice Music currently has 260 active releases in its catalog.

“Collectors’ Choice Music has found great success by appealing to music collectors,” says marketing manager Krista Schmidt, “DeepDiscountCD is the next logical step, allowing us to feature more mainstream titles and lets us target a broader audience.”

Even with several online CD retailers in the market already, Abboud is very confident about DeepDiscountCDs’ chances, “The bottom line is that we sell the same CDs you’ll find anywhere else, but we have the lowest prices and free shipping.”

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