Clear Channel Radio president and chief operating officer John Hogan today announced a sweeping realignment of the radio division that becomes effective immediately. Clear Channel Radio has established eight geographic divisions within the United States, each under the leadership of a single senior vice president.
Those eight divisions are subdivided into approximately 20 regions or “trading areas,” creating a new management tier of regional vice presidents (RVPs). Each RVP manages a larger market while overseeing a group of smaller, adjacent markets. The regional vice presidents will report to their division’s SVP.
The company said that all markets will continue to have a local general manager who remains committed to community involvement and local events. According to the company, the new operating divisions will allow the company to maximize its sales and operations along regional lines. The realignment will allow general mangers to share programming, promotional events, administrative tasks, and other operational improvements.
In describing the realignment Hogan commented, “We believe this structure is the most effective way to maximize the synergy of our unique 50-state reach for our customers, our listeners, and our operations. No one in the industry has…nor can anyone duplicate…the national footprint Clear Channel Radio has assembled. This geographic alignment links every Clear Channel market so we can more efficiently operate and sell our radio stations, while reinforcing our commitment to local radio.”
The new organizational structure was crafted to support the company’s vision of super-serving its advertising customers. That vision packages radio stations, market clusters, and geographic regions along the same lines as advertisers’ trade areas. By assembling responsibilities along geographic lines, Clear Channel Radio enhances its ability to deliver customized, regional packages uniquely designed to reach an advertiser’s targeted market. To help execute these regional sales opportunities, Clear Channel Radio recently announced it is adding 500 new account executives company wide by October 1.
According to today’s announcement. Clear Channel has made several senior management changes. The eight senior vice presidents include five veteran Clear Channel SVPs and three newly promoted executives. The regions and SVPs include:
Northeast – Rob Williams, SVP, promoted from Market Manager of Clear Channel Radio’s Philadelphia cluster
Mid Atlantic – Jim Shea, currently SVP
Southeast – Peter Ferrara, currently SVP
Midwest – Dave Crowl, currently SVP
Plains/Northwest – Jay Meyers, currently SVP
Southwest – JD Freeman, SVP, promoted from Market Manager of the Phoenix cluster
Southwest/Central – John Cullen, SVP, currently President, Clear Channel International
West Coast – Jim Donahoe, currently SVP
Clear Channel Radio said that it will name the regional vice presidents over the next few weeks.