On the eve of Madonna’s sold-out, three-month North American tour, America Online, the world’s leading interactive services company, will be offering AOL members a “Madonna All-Access” pass for the ultimate look at her first U.S. tour in eight years.
From previously unreleased photos and concert footage to music, videos and more, AOL Music will give fans a one-of-a-kind window on the MADONNA DROWNED WORLD TOUR 2001. The tour which features material selected from her current multi-platinum CD, MUSIC, as well as signature songs spanning the length of her incredible career already wowed European fans with Madonna’s costumes, her choreography and even her guitar chops.
Each week for the next five weeks, AOL’s MADONNA DROWNED WORLD TOUR 2001 sweepstakes will fly one weekly Grand Prize winner and a friend on an outing to see the “Queen of Pop” in concert when she touches down in one of five U.S. cities beginning August 10th in Washington, D.C. Enter online at AOL Keyword: Madonna.
“After phenomenal shows in Barcelona, Milan and London, Madonna cannot wait to bring the MADONNA DROWNED WORLD TOUR 2001 back home,” said Caresse Henry, Madonna’s Manager. “And AOL is the place where her fans can experience some of the fun we’ve been having on tour in Europe that is sure to continue out on the road in the United States this summer.”
AOL, in conjunction with Bhakti Tours, Madonna’s touring company, is sponsoring the MADONNA DROWNED WORLD TOUR 2001. Through this innovative relationship, and AOL’s alliance with Ticketmaster, AOL was the first to offer its members advance tickets to U.S. shows before they went on sale. The promotion resulted in the sale of tens of thousands of MADONNA DROWNED WORLD TOUR 2001 tickets, which were sold on a first-come, first-serve basis.
“We’re proud to sponsor the MADONNA DROWNED WORLD TOUR 2001,” said Jonathan Sacks, President of AOL. “The success of this sponsorship highlights how the interactive medium, with its unique ability to integrate exciting content and useful information with added conveniences like online ticket purchasing, has become an even more integral part of peoples’ lives.”
“We’re thrilled to offer our members this unique behind-the-scenes glimpse at an artist who continues to set the standard for pop music,” said Kevin Conroy, SVP and Head of AOL Music. “This exciting ‘Madonna All-Access’ promotion offers AOL members unique access to Madonna’s tour that has the whole world buzzing.”
AOL will be with the MADONNA DROWNED WORLD TOUR 2001 every step of the way. Through onsite promotions at concert venues, attendees will have the opportunity to learn more about AOL and the interactive medium. America Online will also be prominently displayed in the Madonna tour book.
The Extravaganza Now Comes To 12 U.S. Cities Beginning July 21st In Philadelphia, And Beginning Today At AOL Keyword: Madonna, Where Members Will Find:
- Concert footage from Barcelona’s Palau Sant Jordi, where Madonna brought a sold-out crowd of 0 – to its feet
- Exclusive, previously unreleased photos of Madonna including her performing live in Europe
- Two career-defining Madonna videos each week, including such classics as “Borderline,” “Like a Virgin,” “Papa Don’t Preach” and “Ray of Light”
- An updated version of “Madonna’s Mix” on Spinner.com that features a one-of-a-kind collection of Madonna’s songs and the music that influenced her
