Bring Me The Horizon‘s Oli Sykes isn’t just iconic for his work as a frontman, he’s also celebrating 20 years as the founder of his alternative clothing brand Drop Dead. Of course, to celebrate the occasion, the brand dropped a new collection, “Gen D.”
As reported by Kerrang, Sykes said, “Celebrating our 20th anniversary, Gen D represents the insane evolution from doodling zombies in my bedroom to the brand we are today. This journey has been a tapestry of highs and lows, moments of doubt, and there were times I lost sight of who Drop Dead’s tribe were.”
The artist continues, “Now, my vision of our clique has never been clearer. Gen D encapsulates our brand at its purest—fashion for the discerning goth who wants to level up their style, without becoming a carbon copy of the mainstream.”
A few stand-out pieces from the collection include the Life2 Reversible Beanie ($52), the Tooth Pick Hoodie ($155), the Femto Mesh Longsleeve ($104), and the Woodstock Stitched Vest ($78). Most Drop Dead Gen D pieces range in sizes XS-2XL.
Shop the Gen D collection here.
Read more: Watch Bring Me The Horizon’s Oli Sykes Perform “Antivist” With His Dad
Currently, Bring Me The Horizon is on a massive run across the festival circuit this summer, which includes stops at Summer Sonic, Mad Cool Festival, and more. You can check out their current touring schedule below and purchase tickets here.
Tour Dates:
- July 1—Stockholm, Sweden @ Stockholm Fields
- July 4—Hérouville-Saint-Clair, France @ Festival Beauregard
- July 5—Arras, France @ Main Square
- July 7—Milan, Italy @ I-Days
- July 13—Madrid, Spain @ Mad Cool Festival
- July 19—Cluj, Romania @ Electric Castle
- July 24—Athens, Greece @ Ejekt Festival, OAKA P5
- July 26—Plovdiv, Bulgaria @ Hills of Rock
- Aug. 17—Osaka, Japan @ Summer Sonic
- Aug. 18—Tokyo, Japan @ Summer Sonic
- Nov. 30—São Paulo, Brazil @ Allianz Parque
