Indie-rock trio half•alive is entering their dazzling new era. Today, the genre mainstays announced their forthcoming third studio album, Persona. The LP is due out on November 15 via Virgin Music Group.
In celebration of the announcement, the band also revealed their lead single, “Sophie’s House.” The band eloquently grooves with nostalgic bass beats and euphoric choruses, and also, of course, showcases their love for all things dance. Their new offering is proof that half•alive is here to stay and carved out their own indie niche.
Vocalist Josh Taylor says, “When starting the writing process for this album, we intentionally kept things broad, painting with a wide brush. As we developed ‘Sophie’s House’, an idea emerged that we kept throughout the entire record- to boil every song down to its most essential elements.”
Directed by Taylor, the colorful, dance-fueled video is inspired by musicals like West Side Story. Plus, it showcases beautiful Los Angeles views. Check out the new video below.
Taylor adds, “Lyrically the song explores the years of life that feel the most free. Under your parent’s roof, summer break from high school. Autonomy before any real responsibility kicks in.
He continues, “It’s in that time that we don’t recognize how much freedom there is until it’s gone and we’re reflecting on it. As written in the lyric ‘wish that I could see I’m having the time of my life when I’m having the time of my life’. While the song doesn’t just bask in nostalgia, it begs the question: Can you turn nostalgia of the past into a wonder for the present?”
Pre-order your album here.
