Amidst the festive cheer of the holiday season, we march to the beat of our alternative carols—My Chemical Romance‘s punk-infused take of “All I Want For Christmas Is You” and Fall Out Boy‘s “Yule Shoot Your Eye Out.” Whether you’re picking out gifts for yourself or curating the perfect presents for your alt besties, here are five independent alternative brands that deserve a spot on your shopping list this holiday season. Unleash your rebellious spirit and celebrate the season with a touch of alternative flair!
BlackCraft Cult
BlackCraft Cult lives by the ethos of kindness, gratitude, and positivity. They stand by the notion of celebrating self-empowerment, self-expression, and all aspects of life that encourage personal freedom. A true gothic brand at heart, they are firm believers that you don’t need God or any organized belief system in order to be a good person. Be kind to all of man and animals, and do positive things for others.
BlackCraft was born out of an attic in Southern California in 2012 and has managed to climb to the forefront of dark aesthetics and fashion. They have two brick-and-mortar locations, one in Anaheim, CA, and the other in Salem, MA (fitting). If you’re looking for alternative and gothic clothing that is a little more edgy, this is your place.
Blackcraft is offering 40% off on Black Friday with the exclusive code: “HAUNT.” But wait, there’s more! Use “FREESHIP” at checkout for free shipping on all domestic orders over $125 and this deal is extended to Cyber Monday. Snag some new statement pieces for next year! —Tate Logan
Killstar
Looking for something a little less alternative and a little more goth? Killstar is the place to start. Originating in the United Kingdom in 2010, the occult-inspired luxury brand creates enticing black and witchcraft-themed fashion for men and women. They claim to craft a twist of darkness, channeling emotional power and raw energy into every thread. Offering a broad assortment of products, Killstar doesn’t stop at just clothes. You can find specialty jewelry, statement footwear, exclusive handbags, home decor, and more.
To celebrate “Hexmas,” they are offering up to 95% on Cyber Monday to those who join their email list. You can also expect 20% off shoes, 25% off bags, and other discounts across their site. If you want to darken your look, this is the place to start. Hell, their tagline is “In Goth We Trust.” —Tate Logan
Little Trouble
Influenced by their son Cash, Dinah and Curtis—the visionary founders of Little Trouble—embarked on a journey to create an alternative brand that not only echoes their carefree spirit but also encapsulates the essence of a true troublemaker. This family-centric brand is not just about clothing. It’s a celebration of individuality, fostering a sense of rebelliousness that transcends generations.
Whether you’re on the lookout for stylish ensembles for your little ones or hunting for something with an edge for yourself to wear while imparting cool skateboard tricks to your child in the driveway, Little Trouble stands as the ultimate destination. The brand encapsulates the rebellious spirit of the young troublemakers and their equally adventurous parents, creating an inclusive space where family dynamics and personal style converge. Grab a look for yourself and your littles to rock this holiday season! —Paige Owens
Necromancy Cosmetica
Let the bewitching world of Necromancy Cosmetica upgrade your look with the mysterious depths of darkness. Enveloped in an aura that exudes both darkness and allure, brooding yet captivating, this brand, crafted with care and cruelty-free commitment, stands as a testament to the passion and artistry of its dynamic creators—Des and her partner Zal.
Necromancy Cosmetica beckons you to explore a palette of more than 30 lip shades that are curated with a keen eye for the occult, ensuring that your makeup ritual becomes a mystical experience. While the brand holds a storefront in Des and Zal’s hometown in Puerto Rico, they ship their products worldwide. Necromancy Cosmetica is the perfect opportunity to summon your dark spirit to life through makeup. —Paige Owens
Scarlet & Graves
Scarlet & Graves Clothing is a distinctive, limited-edition, alternative brand rooted in Ohio. A beacon of individuality, S&G Clothing draws inspiration from a thrilling amalgamation of horror, heavy metal, goth, grunge, glam, artistry, and athletes. As a woman of color-owned and operated enterprise, it proudly carves its niche in the alt-fashion landscape.
For those seeking not only comfort but also a double dose of the macabre, Scarlet & Graves is your destination. Specializing in cozy 100% cotton tees blood-soaked in gore, ghouls, and all things occult, S&G is a haven for horror movies and witchy aesthetics enthusiasts alike. Scarlet & Graves designs resonate with the darker side of fashion to seamlessly blend coziness with creepiness. —Paige Owens
