Eminem and his protege, Obie Trice, have come up with a masterful marketing plan for Trice’s forthcoming debut, Cheers, which will be released on September 23. The duo have decided to include golden ticket inserts into three of the first 500,000 copies of Trice’s debut CD. The three lucky fans who purchase the CDs with the golden tickets will get an all expenses paid trip to Detroit to hang in the studio with Eminem while he works on his new album.
Eminem explained how the two came up with the idea in a press release. “We were working on this album and trying to come up with the craziest idea possible to help promote it,” Eminem said. “Obie said, ‘Let the fans meet you, that’s what they want.’ So we came up with the contest, and hopefully it will make everyone know the album is out.”
Trice continued, “Everybody’s always doing the same sh-t with their records. Buy my album, get a DVD, get a free poster, get a piece of my toilet seat…f-k all that sh-t. We wanted to come with the hottest, ‘Who Wants To Be A Millionaire’ type sh-t for a contest. When I was a kid I would have given a nut to win something like this.”
Trice recently released the first single, “Get Some Teeth,” from Cheers.