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Meet Sam Samourai – a Congolese rap star and face of Paridirect

Sam Samoura is a Brazzaville-based street artist who has been making waves on social media with his titles “Sapo Gang” 2 and 3 as well as a few others since 2020. With his influence on the Congolese youth, he appears to be the ideal choice to represent a sports betting brand.

According to an announcement on Facebook, Sam Samourai is the new face of Paridirect, Congo Brazzaville’s newest local betting operator. Sam Samourai represents Congolese youth who are free to be themselves, free of taboos and barriers. His personality is ideal for energizing a ground-breaking dual profile: his own and that of an unheard-of brand that is exploding on the Congolese betting market like no other comparable!

Listen to him on Spotify:

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