In our world today, we need more people to make a statement about what they believe in. With his latest song, Jerad Finck does just that. A declaration of standing your ground, “New Kids” is a track that holds true—and strong—to equality and the juxtaposition of generations.
A collaboration with producer Denny White (The Fray, Usher), the song’s brand new lyric video can be seen exclusively below. Check out the neon trip through the city + country, and memorize all the words so you can sing them back to the Washington based artist the next time you see him live.
“This song is aimed at my generation, the millennials, but applies to everyone fundamentally. We are the “New Kids.” It’s about the rampant discrimination some of us are fighting against in today’s world. I have always been a strong advocate for civil rights and equality, it is something very close to my heart. This song is aimed directly at the LGBTQ population, those suffering religious discrimination or persecution, those who were bullied, and of course the rampant racism that is still alive and well in our country. There is a massive disconnect between this rising generation, and those fighting to suppress that movement. This polarization stems from a fundamental philosophic disagreement. There are those who truly believe in equality for all, and those who do not. The song was a literal and figurative megaphone of, “Hey, we’re not going anywhere, we’re here to stay, we have the numbers, and we will fight.” The current atmosphere is what directly inspired the song, I wanted it to have some teeth and grit, because this is a fight for what is right and standing up for those who are clearly being subjugated to unequal treatment, or blind hatred.” – Jerad Finck