Loud Records extends its reach into wireless networks through a groundbreaking new partnership with mobile entertainment portal Zingy (www.zingy.com). Fans of the digitally progressive Wu-Tang Clan and Mobb Deep may now customize their cell phones with free ringtones and logos from their new albums. This marks the first time in the U.S. that music has premiered for mobile phones before an album release.
“Technology is advancing so fast in this day and age, there’s no better way to get involved than through the wireless networks. Cell phones are so widely used that ringtones are one of the best ways to promote our music,” said Steven Rifkind, Chairman of Loud Records.
“It’s exciting to be here at the inception of mobile wireless entertainment, to give fans a preview of this anticipated, hot new music,” said Fabrice Grinda, CEO of Zingy.
The singles “Hey Luv” and “Burn” from Mobb Deep’s upcoming album “Infamy” in stores on December 11 are available now at Zingy.com.
Before the album is available in stores on December 18, Wu-Tang’s ringtones for “(Uzi) Pinky Ring,” “Rules” and “Ya’ll Been Warned” from the album “Iron Flag” will be available for free from the Zingy web site.
Steven Rifkind will be interacting directly with fans via e-mail and two-way pager. “Research shows that 82% of 14 to 16 year olds own a mobile phone; I’m eager to interact with the Zingy community and hear their opinions. Our philosophy has always been listening to what the streets (our customers) have to say,” said Rifkind.