Wherehouse Music Goes 'Digital'

By | September 12, 2001 at 12:00 AM

In celebration of its new “Digital Wherehouse” section, national music and video retailer Wherehouse Music is re-launching its three Austin stores with a massive Grand Re-Opening, comprised of a series of special promotions and events starting September 20th through September 23rd.

A “store-within-a-store,” Digital Wherehouse will carry top brand audio, video, TVs, phones, MP3 players, cameras and more, all at great prices. The addition of Digital Wherehouse makes Wherehouse Music a total entertainment shopping experience, where customers can purchase DVDs, CDs and home electronics all under one roof.

While the 4-day party kicks off the opening of “Digital Wherehouse,” the real impetus for the celebration is Wherehouse Music’s desire to re-connect with the market. Over the past two years, individual store locations have undergone two facelifts, first from Sound Warehouse to Blockbuster Music, then from Blockbuster Music to Wherehouse Music. The Los Angeles-based chain felt it was time to make its presence felt in the market.

Says Wherehouse Music President Larry Gaines: “This series of re-branding has left some potential customers confused. People don’t necessarily know who we are, and what we are. Austin is an important market for us, and we want to do everything we can to re-introduce ourselves here. The launch of Digital Wherehouse is a great opportunity to throw a house-warming party.”

Accordingly, all three stores have been re-stocked with the most comprehensive selection of CDs, DVDs, videos, electronics and more. From September 20th-23rd, the chain will support its grand re-opening with a storewide sale, with all music and movies discounted at least 20%. In addition, over those four days Wherehouse Music will host a series of free events, including radio remotes by Austin air personalities at virtually every Wherehouse Music location, free performances by local bands, food, prizes and giveaways.

While Gaines hopes the festivities will raise awareness for the chain and get the public in the door, he plans to maintain a level of customer satisfaction that will keep folks coming back. Shipments of fresh product will arrive at stores weekly, and inventory for each location will be tailored to the tastes of its own unique neighborhood. Reflecting its commitment to the local music scene, Wherehouse Music will bolster its “Best In Texas” and “Down South” programs, designed to promote the region’s rising stars and superstars in everything from country to rap. Finally, the chain’s used CD section – literally the best selection in town – will continue to grow.

Adds Gaines: “This isn’t just a one-time effort. You’ll continue to see amazing sales, and you’ll continue to see community outreach via special in- store events and promotions. We’re not just looking for the quick sale; we want to connect with Austin’s music and movie buffs and cultivate loyal customers. We’re here to stay.”

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