Tower Records In-Sync With What Fans Want

By | July 3, 2001 at 12:00 AM

Tower Records, the world’s largest independent retailer of packaged entertainment gives fans an exclusive deal on the forthcoming, much awaited and debated, *NSYNC cd “Celebrity.”

Tower invites teens and grown-up fans to get closer to Justin, Lance, Chris, JC and Joey, the guys from *NSYNC with an in store pre-order campaign, as well as an online opportunity to see the band play live.

A quick visit to TowerRecords.com’s homepage easily enables enthusiasts to register to enter-to-win a trip for 4 to see *NSYNC in concert in New Orleans. The package will give the lucky winner the full celebrity treatment, including: airfare, hotel, tickets to the show, even passes to the pre-show sound check party and absolutely no purchase is necessary in order to enter. The question on every hopeful’s lips? Will the band attend the party?

But the fun doesn’t stop here. Starting July 5th Tower is giving away a unique gift with every pre-order of the specially priced $12.99 “Celebrity” cd. The only choice the customer needs to make is whether to pre-shop at a Tower Records store and instantly claim their exclusive gift, or pre-order at TowerRecords.com and have it shipped for street date arrival, along with the cd.

Since Tower’s all about the music, the savvy retailer is giving away a limited edition, exclusive “NSIDE OUT” CD-ROM with every pre-order. Only available at Tower Records or TowerRecords.com, no self-respecting *NSYNC devotee will want to miss out on this must-have multi media CD-ROM, featuring the new full-length “Pop” single and video. Fun bio facts on each of the band members, behind-the-scenes chat with the guys on their new sound, as well as sneak MTV preview clips of the making of the video and NSIDE *NSYNC out-takes add to this amazing giveaway highlighting over 9 minutes of the most sort after video clips.

The CommerceDirect CD-ROM, created by Internet Plus in partnership with Tower Records and MTV even includes a brand spanking new photograph of the band, which fans can save as their own distinctive desk-top wallpaper. As well as links to MTV, Tiger Beat, Teen Beat and PULSE! magazine, the CD-ROM features factoids from teen mag BOP and even a chance to catch-up on the latest on twenty-something studio wizard and “Pop” producer – BT. The “NSIDE OUT” CD-ROM even provides a direct way to shop for NSYNC cds at Tower without an internet service provider, or having to access a website, simply through off-line browsing and online “flash” sessions over a private network to complete the transaction.

Of this exciting promotion, Tower Records’ *NSYNC Project Manager, Linda Hoffman said, “We are delighted to be able to offer *NSYNC fans such a great value added item with all “Celebrity” pre-orders. The exclusive CD-ROM is an absolute must-own for anyone who wants to know what’s up and score the latest scoop on the guys.”

“NSIDE OUT” also offers its own instant stardom, providing pre-order recipients with the opportunity to register their names and have them listed in print in the October issue of Tower Records’ monthly instore magazine – Pulse!

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