SyncCast, Exodus Agree To Offer Streaming Solutions To Radio Broadcasting Groups

By | September 27, 2001 at 12:00 AM

SyncCast, LLC and Exodus Communications ®, Inc.,, the premier managed hosting provider for enterprises with mission-critical Internet operations, today announced that they will jointly prepare streaming proposals to top radio broadcasting groups. One of the highlights of the SyncCast/Exodus joint proposal is that we are able to show broadcasters the revenue and the costs of legally streaming today.

We have taken a lot of the “what if” out of streaming. The deals we are putting together are aggressive and include some very creative financing that significantly lowers broadcasters’ out of pocket capital and signal acquisition costs. We think our proposal represents the type of comprehensive deal that serious bandwidth providers are going to have to offer broadcasters to get them streaming again,” said Ezra Davidson, VP of Business Development for SyncCast. “We definitely will aggressively go after broadcasting companies in an effort to get stations streaming again because we know we have a streaming solution that makes financial sense and eliminates legal roadblocks,” added Davidson.

“We feel it is time for broadcasters to get back online and we have completed several deals over the past few months that allows us to provide broadcasting companies a complete and legal streaming solution,” said Dave Nichols, VP of Sales and Marketing for SyncCast.

SyncCast maintains licensing agreements with RIAA, ASCAP, BMI, and SESAC to void all past streaming liabilities for stations. SyncCast provides all the required reporting needed to broadcast on the Internet. “Our licenses have fewer restrictions than what traditional broadcasters can negotiate on their own because the DMCA limits the producer of the original content from playing certain songs back to back or within the same hour. In addition, the producer of the music must provide extensive information detailing their compliance. These agreements allow SyncCast to remove the Internet licensing burden from broadcasters and provide a quick and complete streaming solution to get broadcasters streaming again,” said Mr. Nichols.

“SyncCast’s is an Exodus Alliance Partner and is leveraging the Exodus Network for broadcasters,” said Peter Yorke, Director of Technology – Media & Entertainment. “SyncCast, through its experience streaming such radio stations as Los Angeles’ KKBT and KYSR, has already proven to broadcasters the benefits of Exodus. Using the Exodus Network, SyncCast propelled KKBT (an urban formatted station) past all other terrestrial stations to become the top terrestrial music station streaming on the Internet according to MeasureCast’s December 2000 ranking,” added Yorke.

The Exodus Network achieves its greatest strength with one of the industry’s most comprehensive sets of public and private network interconnects. With a high concentration in private connections with major ISPs and Tier-1 providers, Exodus empowers superior speed and dependability by way of these greatly preferred private routes.

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