SonyBMG Signs On With Project Playlist

By | December 23, 2008 at 10:24 AM

Project Playlist, who late last week had its widget banned from MySpace at the request of “major music companies”, today announced an agreement with SONY BMG for both audio and video. A least one other label is rumored to be close to deals as well.

Prior to the MySpace takedown, Project Playlist’s web site and widgets had more than 40 million users according to ComScore. The service provides music fans with the ability to easily discover digital music, build custom playlists, and share them anywhere on the Web…other than MySpace. Facebook thus far has ignored the labrl take down notices.

“We are pleased to enter into this content agreement with Project Playlist,” commented Thomas Hesse, President of Global Digital Business, U.S. Sales, and Corporate Strategy for SONY BMG MUSIC ENTERTAINMENT. “We are excited about the company’s efforts to create an attractive user experience around music discovery and support its plan to enhance its free streaming and playlist management service with new opportunities to drive commerce.”

“Collaborating with SONY BMG is a significant milestone in our effort to improve the access and quality of content on Project Playlist, and enhance the overall user experience,” said Jeremy Riney, founder of Project Playlist. “We hope that we soon will be able to provide our users with ready access to even more of the music they want in the way that they want it.”

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