Sirius Adds to Programming Team

By | April 16, 2002 at 12:00 AM

Sirius Satellite Radio, the satellite radio broadcaster, today announced it is adding to its programming team with two entertainment industry veterans, Larry Rebich as Vice President Programming Acquisition and Market Development, and Jay Clark as Vice President of Non-music Content.

Rebich joins Sirius from Sekani Moving Media, and will be responsible for programming development and acquisitions; record label and artist relations; plus advertisement and sponsorship sales for the News/Talk area. A nationally recognized marketer, industry leader and programming distribution expert, Rebich marketed and managed first-wave c-band home satellite distribution at Viacom for Showtime Networks and MTV Networks, before forming his own company – NarrowCast Networks. This is the fourth time Rebich has launched entertainment programming on new distribution platforms, including cable TV programming in the early 1980’s.

Prior to his work at Viacom, Rebich was Vice President, Marketing at the Hearst/ABC-Viacom Entertainment Services joint venture, where he initiated and developed the programming service specially targeted to women. This initiative was a key contributor to Lifetime Television Network’s continued success in cable and satellite distribution.

Previously at WRKO-AM Boston, Clark brings over 30 years of radio experience to Sirius, where he will be responsible for developing new talk programming and other non-music initiatives, from a content and creative perspective.

Clark’s career includes stints at WABC/New York, KLSX/Los Angeles, WTKS/Orlando and WTIC/Hartford. He was also Vice President/General Manager for the Sports Fan Radio Network, Vice President of Programming at Winstar New Media and Vice President Broadcast at Comedy World Radio Network. He has served as a consultant to a number of leading Talk radio stations, both as an independent entrepreneur and as an associate with New York-based Sabo Media.

“We are very excited that Larry and Jay have decided to join us here at Sirius,” said Guy Johnson, Sirius’ Executive Vice President of Sales and Marketing. “Both of these programming experts will play a valuable role, as we continue to develop and adapt our programming line-up to reflect the needs and desires of our listeners.”

All music programming will continue to be directed by Joe Capobianco, Senior Vice President of Music Content and Programming Operations for Sirius, who continues to be the creative force behind the company’s exceptional music programming line-up.

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