Radio Free Virgin announced a sharp growth in Player downloads by reaching the 2 million milestone. Radio Free Virgin marked the millionth download of the proprietary Player in early January and has experienced exceptional growth, exceeding the 2 millionth download only 4 months later.
The Radio Free Virgin Player offers listeners many popular features, including original album artwork, artist information for the track being played, reviews, purchase capabilities through the Radio Free Virgin store, as well as the popular Record function – enabling listeners to record their favorite songs or programming blocks from Radio Free Virgin’s over 40 channels for playback, both online and off.
Since January 2001, when Radio Free Virgin reached the coveted 1 million mark, the company has continued to see a steady increase in player downloads as well as an increase in the average time spent listening, which has doubled in this short amount of time. Since April 2001, with the debut of the Record function, as well as the launch of new channels, Radio Free Virgin has noticed a 20% increase in listener usage, with a 38% increase in streams delivered.
“We are thrilled that we have been able to deliver the best in programming to more than 2 million listeners worldwide,” stated Zack Zalon, General Manager Radio Free Virgin. “This milestone reinforces our commitment to building a digital broadcasting company that offers the best programming and listening experience to keep music fans returning.”
Radio Free Virgin offers listeners superior, CD-quality streaming audio over the Internet as PC users are online or off. Well-known artists, celebrities, musicologists and DJs from around the world all program the many quality channels available through Radio Free Virgin, which consist of genre, lifestyle and location-based channels. In addition, Radio Free Virgin offers a glimpse into 6 major cities (New York, London, Hollywood, San Francisco, Paris and Tokyo) where Virgin Megastore DJs spin what’s hot in their corner of the world.
In addition to the Radio Free Virgin Player, there is the recently launched “Lite” version of its popular player, offering a pop-up window interface that allows listeners to sample twenty RFV channels before downloading the full player.