MSN To Be Exclusive Online Sponsor For Janet Jackson's 'All For You World Tour 2001'

By | July 10, 2001 at 12:00 AM

MSN ®, the exclusive online sponsor of Janet Jackson’s “All for You World Tour 2001” concert tour, is connecting Jackson with her fans around the world like never before.

From exclusive online interviews and behind-the-scenes video footage to the opportunity to meet Jackson in person, fans will have the ultimate window into the four-time Grammy Award winner’s world during one of the most highly anticipated tours of the year.

Beginning today, fans can access all this exclusive content at

“The Internet is a great way for me to stay in touch with my fans,” said Jackson, “and to deliver a great experience to all those people that frequent MSN. I’m thrilled to be able to provide MSN visitors the opportunity to get an inside look into my tour and to share my music with them.”

The exclusive MSN Music experience will include a live chat with Jackson on Thursday, July 12, at 6 p.m. PDT about her tour; her latest chart-topping album, “All for You”; and her new single, “Someone to Call My Lover.” There will also be a special Internet radio station spinning Jackson’s all-time favorite tunes and an opportunity for fans to listen to interviews and view behind-the-scenes video footage of Jackson’s rehearsals, available online in Microsoft ® Windows Media(TM) Format for the best-quality audio and video at Finally, through the “Listen to Win on MSN” promotion on MSN Music, fans can enter to win a chance to meet and greet Jackson in person as well as see the “All for You World Tour 2001” in Paris.

Also today, MSN is launching a new cobranded ISP service, “Janet on MSN.” Through this online adventure, Jackson fans and devotees can experience and share Jackson’s world while easily getting online with the full features and benefits of MSN, including MSN Music, which provides consumers with one place online to find old favorites, as well as discover new music, and delivers a high-quality listening experience, powered by MSN Internet Access. With exclusive content not to be found anywhere else, “Janet on MSN” will bring Jackson fans the best online seats in the house.

“Working with a top artist and label like Janet and Virgin Records is a prime example of the MSN commitment to providing consumers with the best digital music experience,” said Amanda Casemore, product manager for MSN marketing at Microsoft. “By our adding new music selections, features and artists, music enthusiasts around the world will be able to satisfy their craving for great music online.”

“We’re always looking to our technology partners to help us create big online venues that enable fans to interact with our artists – and have some fun when they get there,” said Ty Braswell, vice president of New Media, Virgin Records. “With MSN reaching 230 million people worldwide, that’s a nice-sized tent with lots of great rides.”

MSN gives music fans even more reason to visit MSN Music with its new Album Preview feature, which offers the ability to preview and listen to new albums, read reviews, hear samples of songs and purchase newly released albums. This summer fans can check out the new “artist spotlight,” which offers an interactive look into the artist’s life on stage, and the “Listen to Win on MSN” sweepstakes gives fans a chance to meet a broad range of music superstars and win daily prizes. With more than 1 million Web radio stations, ranging from classical to reggae, MSN Music provides music enthusiasts with a way to find and listen to music they already like, as well as discover new music using the unique SoundsLike technology.

MSN Music is delivering on its commitment to providing consumers the best digital music experience, bringing them closer to new and famous artists throughout the summer and beyond. MSN Music will be giving away more than 5,000 prizes this summer through a music sweepstakes. From a European fantasy vacation to see Janet Jackson perform in Paris to meeting jazz great Dave Koz after his Christmas show in Los Angeles or hanging out country-style with Willie Nelson, music fans will have a chance to be closer than ever to the artists they love.

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