Vegan musician Moby is urging people to call Butterball’s holiday hot line, but not to learn how to stuff, roast or carve their Thanksgiving turkey.
“Please join me in calling Butterball to let them know that there is no proper way to kill and cook these beautiful birds,” the techno artist says in a message he recorded for a telephone line set up by People for the Ethical Treatment of Animals.
Moby then twice gives the number for Butterball’s Turkey-Talk Line, which the company operates annually at holiday time to offer turkey-cooking techniques.
Callers to the PETA line also may request free vegetarian recipes.
The Norfolk-based animal rights group contends that turkeys raised on factory farms live in filth and misery and that many of the birds, bred to grow large, suffer from skeletal deformities and disease.
“We are committed to humane treatment of animals,” said Julie DeYoung, spokeswoman for Butterball, part of Omaha, Neb.-based ConAgra Foods Inc. “PETA has a reputation for a radical interpretation of issues, and this tactic does not surprise us.”
So far, the Butterball line hasn’t gotten many calls influenced by Moby’s message, DeYoung said Wednesday.
Moby, 37, said he has been a vegan – a strict vegetarian who eschews all animal products – since he was 21.