LMiV Taps ScreamingMedia for Targeted Content

By | February 20, 2002 at 12:00 AM

LMiV has expanded their partnership with ScreamingMedia to provide their affiliate radio station websites with customized, real-time news and information relevant to their specific audiences. USA Today leads the roster of new content providers to LMiV affiliate station sites.

As a result of the new arrangement, LMiV will now be able to deliver customized content from 3,000 Internet sources directly to LMiV affiliates. ScreamingMedia’s technology is capable of filtering incoming data feeds based on an individual station’s audience interests and subsequently deliver targeted information to individual station audiences.

“This deal gives us more and more robust content that better matches up to the needs of our affiliates and their audiences,” said LMiV President and CEO Jack Swarbrick.

“These offerings are exactly what our listeners-especially our P1s-are telling us they want on our websites,” said Tom Jackson manager of Internet services for Jefferson-Pilot Communications, one of the five founding media company partners of LMiV. “It’s another reason to make our station websites their home pages. This new content will undoubtedly increase visits to our sites throughout the day-and that’s a terrific sales advantage.”

“Our customized, integrated technology platform provides our customers with an opportunity to better leverage their Internet and Intranet investments,” said Kirk Loevner, president and CEO, ScreamingMedia. “By distributing timely and critical information tailored to the specific needs of target audiences, we enable our customers to realize new revenue opportunities.”

“We’re very excited about bringing this enriched content package to LMiV’s 42 million-strong audience across the United States and Canada,” said Bruce Reese, president and CEO of Bonneville International and vice chairman of the board of LMiV. “Content may be king, but it’s a combination of great content, best-of-breed technology, and broad audience reach that make LMiV websites a ‘must bookmark’ for listeners and a ‘must buy’ for advertisers.”

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