Bally Total Fitness and Columbia Records announced today that they have teamed up on a new national promotional and advertising campaign featuring Columbia Records’ recording artist Jessica Simpson.
Starting this weekend, Bally Total Fitness will air its new commercial, titled “A Little Bit Goes A Long Way.” The 30-second spot features footage of Jessica Simpson performing her hit song “A Little Bit” from the latest blockbuster album “Irresistible.”
“A Little Bit Goes A Long Way” creatively blends clips from the popular “A Little Bit” video with footage of health conscious individuals as they train and work out. The message of the commercial – “through confidence and inner strength, anything is possible” – is echoed in the spirit of Jessica’s buoyantly infectious performance.
In addition to the commercial, Bally Total Fitness will launch the “A Little Bit Goes A Long Way” promotion with the company distributing Jessica Simpson’s “A Little Bit” CD-single to all consumers who join one of the Bally clubs across the country throughout October. Presently, Bally Total Fitness has 400 clubs throughout the United States and Canada.
“Both on and off stage, Jessica embodies our spirit, confidence and optimism – the ultimate fit with Brand Bally,” said Paul Toback, Chief Operating Officer, Bally Total Fitness Corporation. “She is an extraordinary talent and we’re sure that people are going to love the spot and the CD.”
This commercial was directed and produced by Santa Monica-based Colby and Partners.