EpicRecords.com Wants to Be Your Valentine

By | February 13, 2002 at 12:00 AM

In the spirit of Valentine’s Day, EpicRecords.com has donned a new hue, a new site intro, and two new promotions to celebrate the many themes and universality of love. The now-blushing EpicRecords.com has launched the “Language Of Love” Sweepstakes featuring 14 individual contests, showcasing 14 artists, exploring 14 degrees of love from Lost to True to Family to Unrequited.

A highlight of the promotion is the online premiere of “A New Day Has Come,” the title track from quintessential love-songstress, Celine Dion’s forthcoming release that arrives in US stores on March 26. The “Language Of Love” Sweepstakes is being cross-promoted on MSN Music, through the MSN(R) network of Internet services.

Sweepstakes participants are able to stream a track or video from each of the featured artists’ latest releases in the Windows Media format. They then need simply pair artist/song title with corresponding song-lyric to be entered to win any of 14 contests boasting Sony Electronics and CD’s from the featured artists. The contest is accessible now at http://www.epicrecords.com/languageoflove, and at MSN Music located at http://music.msn.com.

“This sweepstakes is a perfect way to show fans their favorite artists while winning great prizes, just in time for Valentine’s Day,” said Benjamin Kilgore, general manager, MSN Music. “Epic offers some of the most talented and decorated artists in the industry and MSN Music is the perfect place to bring these artists closer to their fans in celebration of Valentine’s Day.”

“Valentine’s Day is for lovers, especially for people who love music,” noted Mike Tierney, Sr. Vice President, Epic Records. “This promotion is a great way for Epic to showcase the array of talented artists we have, and prove that “love songs” come in all shapes, from all genres of music, and with every possible point-of-view. We are lucky that MSN is as happy as we are to connect these artists and their messages with music lovers online in this holiday promotion.”

Also of note are full-length streams of audio and video from Epic’s superstar artists Jennifer Lopez, Michael Jackson, Shakira, Sade, Ginuwine, Mandy Moore, Incubus, Ruff Endz, Travis and Ben Folds, as well as burgeoning urban/pop chart-toppers, B2K, neo-soul man, Glenn Lewis, and Alt/pop-rockers, Phantom Planet.

“We wanted to feature the artists and music that so deftly express an emotion that every individual has experienced in some form,” said Cory Llewellyn, Senior Director, Epic New Media. “Epic’s dynamic roster combined with the global reach of MSN together convey musically, the many expressions of love this sweepstakes.”

EpicRecords.com also teamed with lifestyle sites MiGente.com, BlackPlanet.com, AsiaAvenue.com and QuickTime for the universal “Perfect Match” Valentine’s Day Sweepstakes. Contest entrants match song with artist for a chance to win a Sony compact Hi-Fi Stereo system and CD’s from Sade, Shakira, J.Lo, Ginuwine, Glenn Lewis and Ruff Endz. The contest is also accessible now at http://www.epicrecords.com/perfectmatch as well as from each of the artists’ individual websites.

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