New York modern rock artist Custom continues to make a name for himself with his single, “Hey Mister,” an edgy, graphic rock tune detailing a sexual relationship as described by the man to the woman’s father.
The song debuted on both the Billboard Modern Rock Tracks and Mainstream Rock Tracks charts in late December and has climbed to Number 26 (Modern) and 28 (Mainstream) on the current listings.
However, one outlet that has turned its nose up at the song is MTV. “We took a pass on the video due to lyrical content,” a spokesperson for the cable network said. Lyrics include “God gave her a perfect body, now I’m all up in it” and “hey mister, on your way to work in your Volvo, suit, and tie, we’ll be crawling in your bed soon messing around, maybe getting high.”
Custom said that the idea for the song came to him while he was in a New York club. “I looked over and there was some guy picking up on my little sister, she was 17, and you have that immediate knee-jerk reaction as a big brother, like, ‘I’m gonna go crush that guy, I think that’s wrong. That’s bad.’ And then I look over and my other sister’s getting picked up on. Then I kind of look at myself and I’m picking up on someone. And I’m like, ‘Oh, this is bad. I’m the same as those guys, I’m just trying to get into someone’s pants. I don’t really like them necessarily, I don’t really necessarily want to talk to them, I just want to get laid, and this is bad,” he says.
“Hey Mister” appears on Custom’s debut album, Fast, due March 19 from Artistdirect Records.