Not content with fighting it out in the soft drinks world, Pepsi and Coca Cola are bringing the music business into it. Things are getting dirty.
Today, PepsiCo announced their line up for their new “Dare for More” campaign. Get this: Beyonce, Pink, Britney Spears and Enrique Iglesias. One advert, 1/2 Billion Dollars.
Ms Spears said: “Every year Pepsi has come up with new and exciting ways to entertain music fans around the world. With this year’s line-up of talent they can expect the best yet.”
Meanwhile, Coca Cola continued movement into the music world was seen by the announcement that they are going to sell digital downloadble music for as little as 80p per single, and albums for £6.44. This of course is speel becuase they are signed to Peter Gabriels OD2.com. We anticipate the average album download cost to be about £9.
This comes weeks after Coca Cola were announced as new sponsors of the official sales chart.