Audible, Inc. (NASDAQ: ADBL – news) announced today plans to create promotions within Good Guy’s 79 retail stores featuring portable digital audio players that are AudibleReady(TM) – capable of playing audible.com’s collection of more than 32,000 hours of downloadable audiobooks, newspapers, magazines, radio programs and original content.
The in-store promotions will call attention to rebates off the retail prices of AudibleReady devices when the user signs up for an AudibleListener(TM) flat-rate monthly membership plan. The BasicListener(TM) plan allows for the download of any audiobook from the Audible collection of more than 5,000 titles, and a one-month subscription to one of the more than 25 audio versions of newspapers and magazines, public radio programs and original shows, for $12.95 each month.
“Audible’s unique Internet audio service is an excellent product differentiator for anyone looking for a digital audio device that is capable of playing more than just music,” said John Keating, director of merchandising, Good Guys. “We are confident that our customer base of early adopters and tech-savvy consumers will be interested in learning more about Audible’s service offerings.”
“Good Guys has a sterling reputation as a leader in high-end electronics retailing, and Audible is pleased to work with them in promoting the benefits of AudibleReady devices and the AudibleListener program,” said Guy Story, chief scientist at Audible, Inc. “We applaud Good Guys’ vision for promoting Audible to their customer base with such a compelling offer.”