ARTISTdirect And Radio Free Virgin Announce Partnership, Enable Listeners To Purchase Music/Merchandise

By | October 3, 2001 at 12:00 AM

ARTISTdirect and Radio Free Virgin announced a partnership to provide Radio Free Virgin listeners the ability to purchase a comprehensive suite of music and merchandise from major label artists. Consumers listening to their favorite Radio Free Virgin stations will have the opportunity to instantly purchase products of the artists playing at that time.

While a song plays, album artwork as well as a Buy button will appear within the Radio Free Virgin Player. When listeners click the Buy button, they are automatically linked to the album and merchandise on ARTISTdirect’s site.

In addition to CDs, merchandise stock includes apparel and posters as well as some exclusive items. Through this dynamic relationship, ARTISTdirect and Radio Free Virgin are enabling listeners to become impulse buyers of an array of products from thousands of world-renowned recording artists.

“We’re very excited to expand our relationship with Radio Free Virgin,” said Keith Yokomoto, president, ARTISTdirect. “Through their over 40 channels, Radio Free Virgin offers consumers a wide selection of music, and we are complementing that with the ability to buy both the music and merchandise on demand.”

“Radio Free Virgin is thrilled to be able to offer our millions of listeners access to ARTISTdirect’s catalog of music and merchandise,” stated Zack Zalon, general manager of Radio Free Virgin. “As a full-service music provider, Radio Free Virgin provides listeners with the best digital broadcasting experience possible, both online and off, across all genres of musical styles.”

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